Entrepreneurship is a beautiful journey. There’s so much to learn about business and yourself. Because there’s so much to learn starting out, it’s important to build a strong foundation in the beginning, it could mean the difference between being part of the 30% of small businesses that make it past 5 years and being a part of the 70% that fail. Marlita Hill, founder of Niche Nailers understands the importance of building a strong foundation in business and has dedicated her work to helping entrepreneurs to start out on the right foot.
Being an educator for 20 years it’s no wonder why Marlita begun helping small business owners through education. As in the name of her business, her subject is niches, teaching the importance of them and how to identify and utilize your business’s niche.
“I’ve developed a process its 5 exercises...a strategy/process to help guide entrepreneurs through defining their niche.”
Wondering what a niche is? To keep it simple, it’s a small market segment. For example you have the industry that your business falls within, then you refine that a bit more to get the ever important niche.
Marlita is able to help entrepreneurs nail their niche because she too went through the process of not knowing her niche. Asking the wrong questions, to the wrong people, just to later figure out that she was going after the wrong audience. Upon figuring out her niche, she was able to tap into the right audience and ask questions that were relevant to her business and mission.
“One of the things I’m good at is being an anthropologist of my own experiences and extracting principles from that. And helping people through what I’ve learned and gone through so that they don’t have to make the same mistakes.”
Starting a business comes with financial responsibilities, a fact Marlita knows well and has struggled with just like many other entrepreneurs. Starting a small business on your own without loans, a big savings account or some other form of financial support has been the reason many never get started. But Marlita didn’t let money stop her from building her business and sharing her knowledge with other entrepreneurs.
She overcame the lack of financial support with community, networking and resourcing. She finds these to be underappreciated parts of business, and I couldn’t agree more. It’s crucial to build a business community aside from your community of friends and family. These business friends help you to get through obstacles that you couldn’t have gotten through on your own. It also helps entrepreneurs not feel completely crazy when the rest of the world thinks they are. One of the best ways to get started networking in your community is by going to events, and showing your face, telling people what you do, and listening and learning about what they do too. While networking and building community you’ll find that you’re also gaining valuable resources.
Powering through financial obstacles can be hard for anyone. But the result of never giving up on your vision is rewarding. For Marlita the most rewarding aspect of running Niche Nailers is; “When a client says; Oh my God. I understand my business now...this was so simple.” because it validates all of the crazy hell you go through as an entrepreneur to build your business, when you hear that what you’re doing is making a difference and valued by your customers/clients.
Hobbies Aside From Educating
Salsa dancing & couch surfing/hanging out with friends face to face.
TIP For Entrepreneurs
Ask questions. Don’t do this in ignorance, ignorance is expensive. Find someone you can trust to answer your questions.
Person of Inspiration
Rekesha Pittman- Marlita’s coach. Inspired by her trajectory and how she has built herself and her business over time.
Connect with Niche Nailer's online.
“I want to leave this world better than I found it. The Lord did not give me these experiences or this knowledge for me to hoard it and not share it with anyone who is willing to listen.”
In entrepreneurship it’s common to wear many hats over a span of time. Jacqueline Smith has certainly tried on a few, some she continues to wear and some she’s hung up. Each of them taught her something valuable that she now shares with her audience via her radio show, You Have the Power.
Starting a radio show wasn’t initially in Jacqueline’s plans. However, she knew that she had a strong desire to make a difference in the lives of women, especially those over 40, who are on this journey of entrepreneurship or self-fulfillment. This desire was bread from the countless experiences she was made aware of, where companies refused to employ women over 40 due to their age. Going as far as stating that they were too old for the job in some cases. Other times they were a bit more discreet. While helping fight this issue of age discrimination Smith was encouraged to write a book.
After going to a webinar on book writing Jacqueline was more inspired and ready to take action. She stayed after to speak with the course creator. What she found out would have stopped many from pursuing the dream, the course was $15,000! Quite a hefty ticket but the dream lived on and Smith found that there was a similar class being held in her community for significantly less. In November 2018 Smith published her first book You Have the Power - Turn Your Knowledge Into a Lucrative HR Consulting Practice. From the publicity of her book the opportunity of a radio show presented itself. LSW Media group was born and her show You Have the Power.
Jacqueline's radio show focuses on the God given power within all of us and the choices we have to tap into it. Tuning in you’ll be introduced to various entrepreneurs who have tapped into this power or are in the process of doing so.
In recent years there have been all sorts of health crazes as we realize that our food isn’t as good as we would have hoped. We’ve seen diets like veganism grow in acceptance, grocery stores and restaurants changing their food choices and people as a whole making more informed health choices. Samantha Cobb, was among the many who chose to change the foods she was consuming to live a better life.
For the past 7 years or so Sam has begun making juices and smoothies to increase her fruit and vegetable intake. This change came to be after having 2 heart attacks and coming to terms with other health issues she was facing. She realized that with a lifestyle change she could turn her health around and be around for her family.
In February this lifestyle change became her brand Anja Boost juice and smoothies, and Sam set out on a mission to help others also make a healthy change in their diets.
We are only limited by the limitations that we place on ourselves. There’s an entire world out there for us to grab, to view and to be a part of too. It’s up to us to go out there and claim what’s ours, to enjoy everything this world has to offer us. Travel agent Alysia of Precious Travel Agency, understands this.
Most of her life she’s traveled, gaining new experiences and knowledge. As a new mother she aims to share these experiences with her daughter. Although traveling was in her from an early stage in life she didn’t initially see being a Travel Agent in her future. She chose financial freedom when she realized her degree would not be utilized in the small town she resided in. This choice makes it possible for her daughter to grow up and not ever see her mother struggle financially.
The life of a travel agent isn’t sunshine and airplanes; well at least not completely. Alysia is a full time mother who also takes care of her grandmother so she’s only able to be a travel agent part time for now. Plus whenever you’re working with customers there’s going to be challenges. Alysia has been faced with the struggle of putting together extravagant vacations with small budgets. There’s a misconception that travel agents can “move mountains” when planning a trip. While they can work out amazing deals there’s only so much wiggle room.
That didn’t stop Alysia from not only pursuing her financial freedom via travel but also she insures that she pulls together amazing vacations for all of her clients. She puts together a variety of travel options, and spends time learning what clients like/dislike so that she can get creative with planning a trip that opens her clients up to new and exciting things...without scaring them. This way Alysia’s goal to share her experiences with her daughter remains achievable each time she opens up the world to her clients and herself.
Women are nurturing by nature. We are wired to care for others on a different level than men. In our society we are taught to do so. For Black Women, the care of others has been put before our own in several different ways. I’m sure you’ve heard the term “Strong Black Woman” at some point in your life. Well that actually breeds weak women, appearing to be strong on the outside, while slowly dying on the inside.
Being a Black Woman and feeling the stresses that come along with that title are exactly why I jumped on the opportunity to learn more about Zakiyyah Walker and her business With Zakiyyah-Personal Revolution Coaching For Black Women.
Zakiyyah is a woman on a mission to heal Black Women. In this mission she’s helping herself and others to create a legacy while transmitting the negative energy from the disconnection associated with slavery. This ancestral trauma passed down through generations has created the strong black woman syndrome. However like any other conditioning it can be reversed.