Entertainment is a tough business to break into. You have to be great at what you do and continue to “bring it” throughout your career...or you won’t have one. Cherry Washington of CEM&M Entertainment LLC, learned that very early into her career in the entertainment business.
Washington was introduced to entertainment while working at the Michigan State Fair. She was working to raise money to go to college. Being the first in her family to go to college, and the racial protests happening at the school of her choice caused her mother to fear this transition. But nothing was going to stop her. At the fair Washington was attempting to be security, but due to her size, management moved her to the production department and where she was put in charge of the dressing rooms.
While working with the acts and managing their dressing rooms she started to learn how to manage the entertainment on a deeper level. Year after year the fair requested her return. Over the years working the State Fair Washington met a number of celebrities and began building a name for herself. Years later without knowing it she landed a job with MGM Grand in Detroit before they ever opened their doors. Upon opening, they announced who they were to the staff and cut the staff from 200 to 15. Needless to say Cherry Washington was one of the selected 15. After working for MGM for years and watching the crazy turnover rate of the entertainment business and being picked over for the well deserved promotion due to not gaining the degree needed, Cherry hung in there until they decided to remove the entertainment department, then she started on her own.
Everything went great for a while. Then Cherry slowed down a bit to be her ailing mother’s caregiver. Although doctors gave her mother 6 months she lived for 2 more years. During that 2 years Cherry was still running her business, but worked more remotely. Less than a year later Cherry lost her husband suddenly after he helped their son in subzero temperatures and froze from the inside out. Losing her best friend and biggest supporter was one of the hardest things Cherry ever had to face.
Thanks to her children and clients she grieved the way that she needed to and was pulled back up on her feet. Prior to her husband’s passing she had planned to move from Michigan to California. It was time to move forward and continuing chasing her dreams. There had been a lot for Cherry to adjust to, but her family, loyal clients, and friends were there to help her along the way.
After a 7 year run and a short break to grieve Cherry brought CEM&M Entertainment LLC back! Taking the business from the Midwest to the west coast. Today she represents a variety of clients, from musicians to athletes. Cherry picks her clients very carefully, looking at character just as much as talent/skill. The most rewarding part of being in the entertainment business, for Cherry is seeing her clients support a good cause and give back to others while reaching their own goals.
Like the boxers she represents Cherry got knocked down HARD but she got right back up and kept fighting. Thanks to an amazing team of supporters and a vision to help whatever community she’s in, Cherry looked at her situation and decided she is bigger than what’s happened to her and she can make a difference whatever the CAIS may be.
Connect with Cherry and CEM&M Online
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