Entrepreneurship is a beautiful journey. There’s so much to learn about business and yourself. Because there’s so much to learn starting out, it’s important to build a strong foundation in the beginning, it could mean the difference between being part of the 30% of small businesses that make it past 5 years and being a part of the 70% that fail. Marlita Hill, founder of Niche Nailers understands the importance of building a strong foundation in business and has dedicated her work to helping entrepreneurs to start out on the right foot.
Being an educator for 20 years it’s no wonder why Marlita begun helping small business owners through education. As in the name of her business, her subject is niches, teaching the importance of them and how to identify and utilize your business’s niche.
“I’ve developed a process its 5 exercises...a strategy/process to help guide entrepreneurs through defining their niche.”
Wondering what a niche is? To keep it simple, it’s a small market segment. For example you have the industry that your business falls within, then you refine that a bit more to get the ever important niche.
Marlita is able to help entrepreneurs nail their niche because she too went through the process of not knowing her niche. Asking the wrong questions, to the wrong people, just to later figure out that she was going after the wrong audience. Upon figuring out her niche, she was able to tap into the right audience and ask questions that were relevant to her business and mission.
“One of the things I’m good at is being an anthropologist of my own experiences and extracting principles from that. And helping people through what I’ve learned and gone through so that they don’t have to make the same mistakes.”
Starting a business comes with financial responsibilities, a fact Marlita knows well and has struggled with just like many other entrepreneurs. Starting a small business on your own without loans, a big savings account or some other form of financial support has been the reason many never get started. But Marlita didn’t let money stop her from building her business and sharing her knowledge with other entrepreneurs.
She overcame the lack of financial support with community, networking and resourcing. She finds these to be underappreciated parts of business, and I couldn’t agree more. It’s crucial to build a business community aside from your community of friends and family. These business friends help you to get through obstacles that you couldn’t have gotten through on your own. It also helps entrepreneurs not feel completely crazy when the rest of the world thinks they are. One of the best ways to get started networking in your community is by going to events, and showing your face, telling people what you do, and listening and learning about what they do too. While networking and building community you’ll find that you’re also gaining valuable resources.
Powering through financial obstacles can be hard for anyone. But the result of never giving up on your vision is rewarding. For Marlita the most rewarding aspect of running Niche Nailers is; “When a client says; Oh my God. I understand my business now...this was so simple.” because it validates all of the crazy hell you go through as an entrepreneur to build your business, when you hear that what you’re doing is making a difference and valued by your customers/clients.
Hobbies Aside From Educating
Salsa dancing & couch surfing/hanging out with friends face to face.
TIP For Entrepreneurs
Ask questions. Don’t do this in ignorance, ignorance is expensive. Find someone you can trust to answer your questions.
Person of Inspiration
Rekesha Pittman- Marlita’s coach. Inspired by her trajectory and how she has built herself and her business over time.
Connect with Niche Nailer's online.